BRANDING NATURAL ESSENTIALS
(for skin care entrepreneurs)
by Christine Glaser, owner of Treesnail Natural Essentials
“Wow wow wow…absolute gold dust. This is what I needed when I started my journey all those years ago!! There is so much value in just the workbook alone.
The entire ebook is a blueprint for launching a skincare business. This is a must for anyone who wants to run an artisan skin care line.” – Selina G.
THIS EBOOK IS FOR YOU IF…
You’re ready to turn your passion for handmade skin care into an online business
You already have a skin care ecommerce business but are having a heck-of-a time making sales
Your skin care shop is ready for a rebrand and you’re looking for an in-depth, step-by-step guide
Section 1: A Fresh Look at Branding
Decide on your goals and business mission, brainstorm how to organize the background and foreground of your business to stay consistent.
Section 2: Target Market & Avatar
Create your ideal customer base and narrow down their demographics, psychographics, and details that will provide a true connection to your product line.
Section 3: Creating Your Product List
Narrow down the exact list of skin care products you will sell with a winning market research strategy.
Section 4: Naming Your Business for Longevity
Secure a business name that will speak directly to your avatar and stand the test of time.
Section 5: Choosing a Color Palette
Increase your brand awareness and communicate your company’s mission with an intentional color scheme.
Section 6: Choosing Font Pairings
Learn to choose fonts that work well on the computer screen AND product labels for ultimate design flexibility.
Section 7: Your Brand and Copy ‘Voice’
Combine YOUR personality with your customer avatar’s to create your ultimate businesss superpower.
Section 8: Essential Visual Elements
Design a branded profile picture, favicon, logo, and website banner that is ready to upload to your ecommerce site.
Section 9: Packaging & Labels
Discover production packaging options, as well as label materials and printing ideas.
Section 10: The Unboxing Experience
Learn how to give your customers a memorable first impression and brag-worthy unboxing experience.
Section 11: Clickable Product Photography
Tips, tricks, and behind-the-scenes glimpses to make your photo sessions easy, efficient, and most importantly – EFFECTIVE.
Section 12: Must-Have Website Sections
Write a successful home page, ‘about me’ page, sales page, FAQ page, and converting product descriptions.
Section 13: Memorable Customer Service
Must-have templates for responding to customer inquiries, requests, and reviews.
Section 14: Choosing Your Ecommerce Platform
Learn the differences between the two best ecommerce platforms for skin care makers and which one is right for YOUR particular business and situation.
Section 15: Pricing Your Products for Profit
Learn to price for retail, wholesale, and discounts – and what to do when your line isn’t earning you a profit.
Section 16: Final Branding Checklist
All of your assignments, resources, and notes all in one spot for easy task management.
LOOK AT BRANDING IN A WHOLE NEW WAY
Have you been thinking about branding colors that ‘you like’ or certain fonts because ‘they’re pretty’? Long story short, this isn’t about you (sorry not sorry)…it’s about your target market! Find out what your ideal customer is drawn to through in-depth assignments and fleshed-out examples that will help you create a STATEMENT with your company.
A PRODUCT LINE THAT SPEAKS YOUR MISSION IN ALL THE DETAILS
Choose your packaging, type of labels, even your shipping boxes with INTENTION. You’ll even craft the perfect responses for common customer inquiries so that you’re ready for anything (even on your ‘not-feeling-so-customer-servicey’ days).
ALL THE WEBSITE COPY AND VISUALS
Create a professional (read: NOT bathroom selfie) profile picture for all of your accounts, design website banners, write the elevator pitch for your Home Page, master the art of product descriptions and photography, and must-have policies for any skin care maker.
Oh. And that ‘little thing’ called PROFITABLE product pricing.
BUILD YOUR BUSINESS AS YOU READ
The included Google Sheet Workbook includes a separate tab for every chapter for easy reference and accessibility. If you complete your homework after every chapter, you will walk away with an entire business that is ready to be uploaded onto any e-commerce site or marketplace. LOADED with real-business examples and linked resources.
Wow wow wow…absolute gold dust. This is the workbook I needed when I started my journey all those years ago!! You are totally underselling yourself here…there is so much value in just the workbook alone.
The entire ebook is a blueprint for launching a skincare business. This is a must for anyone who wants to run an artisan skin care line.
NEED A LITTLE REASSURANCE?
I get it. 100%. I’m a small business owner like you and had to get started on a ridiculously tiny budget. I understand the risk you feel when investing in a product. $79 is nothing to sneeze at (until you see the ridiculous amount of info in this guide).
That’s why I offer a 30-day money back guarantee. While I can’t guarantee that your products will sell (there’s still the quality of your product photos, marketing, and how you handle customer inquiries to consider), I can guarantee your satisfaction with the information you receive.
If you don’t feel like you’ve learned new and valuable information from the eBook and workbook, I will refund your money within 30 days of purchase.
ABOUT THE AUTHOR
I built my own business while working the typical 9-5, while growing my babies, and then while I unexpectedly became a stay-at-home-mom.
This is so doable, whether you want a side-hustle or full-time gig.
BUT. It doesn’t happen overnight. I had to sift through about a million recipes, ingredients, ecommerce platforms, business plans, and templates that did NOT work to find the ones that DID.
Had I found a mentor in the actual handmade skin care niche, I could have built my business in about 0.0187% of the time. I’m determined to fill that need for you. E.V.E.R.Y.T.H.I.N.G. is easier together.
Let’s do this!!!