DIY SKIN CARE BUSINESS BRANDING GUIDE
(Branding Natural Essentials)
by Christine Glaser, owner of Treesnail Natural Essentials
“Wow wow wow…absolute gold dust. This is what I needed when I started my journey all those years ago!!
The entire ebook is a blueprint for launching a skincare business. This is a must for anyone who wants to run an artisan skin care line.” – Selina G.
A step-by-step guide to get your skin care product line ready to launch on any ecommerce site!!!
Section 1: A Fresh Look at Branding
Decide on the goals and mission of your skin care business, brainstorm how to organize the background and foreground of your business to stay consistent.
Section 2: Target Market & Avatar
Create your ideal customer base and narrow down their demographics, psychographics, and details that will provide a true connection to your product line.
Section 3: Creating Your Product List
Narrow down the exact list of skin care products you will sell with a winning market research strategy.
Section 4: Naming Your Business for Longevity
Secure a business name that will speak directly to your customers and stand the test of time.
Section 5: Choosing a Color Palette
Increase your brand awareness and communicate your company’s mission with an intentional color scheme.
Section 6: Choosing Font Pairings
Learn to choose fonts that work well on the computer screen AND product labels for ultimate design flexibility.
Section 7: Your Brand and Copy ‘Voice’
Combine YOUR personality with your customer base to create your ultimate businesss superpower.
Section 8: Essential Visual Elements
Design a branded profile picture, favicon, logo, and website banner that is ready to upload to your ecommerce site.
Section 9: Packaging & Labels
Discover skin care product packaging options, as well as label materials and printing ideas.
Section 10: The Unboxing Experience
Learn how to give your customers a memorable first impression and brag-worthy unboxing experience.
Section 11: Clickable Product Photography
Tips, tricks, and behind-the-scenes glimpses to make your photo sessions efficient and EFFECTIVE.
Section 12: Must-Have Website Sections
Write a successful Home Page, About Page, sales page, FAQ page, and converting product descriptions.
Section 13: Memorable Customer Service
Must-have templates for responding to customer inquiries, requests, and reviews.
Section 14: Choosing Your Ecommerce Platform
Learn the differences between the two best ecommerce platforms for skin care makers and which one is right for YOUR particular business and situation.
Section 15: Pricing Your Products for Profit
Learn to price for retail, wholesale, and discounts – and what to do when your line isn’t earning you a profit.
Section 16: Final Branding Checklist
All of your assignments, resources, and questions in one spot for easy task management.
LOOK AT BRANDING IN A WHOLE NEW WAY
Find out how to attract your ideal customer to your skin care line through in-depth research, assignments, and fleshed-out examples that will help you create a STATEMENT with your company.
A PRODUCT LINE THAT SPEAKS YOUR MISSION IN ALL THE DETAILS
Choose your packaging, labels, gift boxes, and shipping boxes with INTENTION. You’ll even craft the perfect responses for common customer inquiries so that you’re ready for anything (even on your ‘not-feeling-so-customer-servicey’ days).
ALL THE WEBSITE COPY AND VISUALS
Create a professional profile picture for all of your accounts, design website banners, write the elevator pitch for your Home Page, master the art of product descriptions and photography, and must-have policies for any skin care maker. Plus, that ‘little detail’ called PROFITABLE product pricing.
Wow wow wow…absolute gold dust. This is the what I needed when I started my journey all those years ago!! You are totally underselling yourself here.
The entire ebook is a blueprint for launching a skincare business. This is a must for anyone who wants to run an artisan skin care line.
Get the BEST Step-by-Step Branding Guide for Skin Care Businesses Sent Straight to Your Inbox!
ABOUT THE AUTHOR
I built my own business while working the typical 9-5, while growing my babies, and then while I unexpectedly became a stay-at-home-mom.
This is so doable, whether you want a side-hustle or full-time gig.
BUT. It doesn’t happen overnight. I had to sift through about a million recipes, ingredients, ecommerce platforms, business plans, and templates that did NOT work to find the ones that DID.
Had I found a mentor in the actual handmade skin care niche, I could have built my business in about 0.0187% of the time. I’m determined to fill that need for you. E.V.E.R.Y.T.H.I.N.G. is easier together.
Let’s do this!!!