Ready to Build Your Dream DIY Skin Care Business???

Examples of what is inside the Skin Care Business Branding Ebook

Branding Natural Essentials:

A step-by-step guide to get your handmade skin care products ready to launch on any ecommerce site!!!

Cover page of all the chapters included in the Skin Care Branding Guide

“Wow! I have done so many classes, joined so many groups, paid so much money but nothing comes close to this! It’s concise, to the point, covers everything step by step, and is a MUST HAVE guide. I wish I had this when I started my business…above and beyond what I have come across in most courses.”

Krishna Patel • skinIcare, www.skinicare.co.uk

Highly Visual Instructions and Real-Life Examples for Easy Reference

Visual examples and instructions that are included in the DIY Skin Care Business Branding Ebook

Includes 20 Printable Worksheets…

Worksheets in the Skin Care Business Guide to Help Build Your Business As You Read

…With Completed Examples for Guidance and Inspiration

Examples of completed worksheets included in the branding ebook

“I’ve been in business over 35 years and I have gleaned information in this book – quite a bit – that I have never learned…and I research. A lot. And have hired MULTIPLE professionals. This is AMAZING information and a LOT of it. There is a lot of useful info in this ebook that will save others MANY hours/months and a lot of money and frustration. It is worth 10 times the cost. Or more.”

Terri Anne • Retail Business Owner

You love making DIY skin care products.

You have an entrepreneurial spirit, drive, and TONS of creativity.

You want to build a life and business on your OWN TERMS.

Together, step-by-step, we’ll take that passion and turn it into a brand that attracts your ideal target audience and keeps them coming back for more.

Let’s Break It Down…

Section 1: A Fresh Look at Branding

A Fresh Look at Branding Section Overview
  • Decide on the goals and mission of your skin care business.
  • Brainstorm details that will help to communicate your values in the background and foreground of your business.
  • Commit to a schedule to stay consistent.

Section 2: Choosing Your Target Market

  • Decide on your ideal target market. 
  • Narrow down their demographics, psychographics, and details that will provide a true connection to your product line.
  • Create a customer avatar to bring your audience to life.
Skin Care Target Market Section Overview
Skin Care Target Market Section Overview
  • Decide on your ideal target market. 
  • Narrow down their demographics, psychographics, and details that will provide a true connection to your product line.
  • Create a customer avatar to bring your audience to life.

Section 3: Creating a Converting Product List

Skin Care Product List Overview
  • Narrow down your current product list to fit your target market.
  • Learn how to do basic market research on Etsy and Google.
  • Validate your product line ideas with Google Trends.

Section 4: Naming Your Business for Longevity

Choose a business name and tagline that:

  • Speaks to your customer avatar
  • Communicates your mission & values
  • Is available on all platforms
Naming Your Skin Care Business Section Overview
Naming Your Skin Care Business Section Overview

Choose a business name and tagline that:

  • Speaks to your customer avatar
  • Communicates your mission & values
  • Is available on all platforms

Section 5: A Purposeful Color Palette

Skin Care Business Color Palette Section Overview
  • Learn the basics of Color Theory and Color Psychology in marketing.
  • Intentionally choose your dominant color, color scheme, font color, and button color for all branded materials and sites.

Section 6: Flexible Font Pairings

Choose a font pairing that works well online and on products labels with the following top of mind:

  • Mission and target market
  • Legibility
  • Design flexibility
Skin Care Branding Font Pairings Overview
Skin Care Branding Font Pairings Overview

Choose a font pairing that works well online and on products labels with the following top of mind:

  • Mission and target market
  • Legibility
  • Design flexibility

Section 7: Your Brand and Copy ‘Voice’

Branding Copy Voice Section Overview

Develop consistent words and phrasing that you’ll use in your:

  • Product names
  • Product descriptions
  • Social media posts
  • Customer communications

Section 8: Essential Visual Elements

  • Capture a branded profile picture that is approachable and trustworthy.
  • Create a favicon and logo that are recognizable and adapatable to any size.
  • Design a website banner that welcomes your customer and communicates your brand mission.
Essential Visual Elements of Branding Overview
Essential Visual Elements of Branding Overview
  • Capture a branded profile picture that is approachable and trustworthy.
  • Create a favicon and logo that are recognizable and adapatable to any size.
  • Design a website banner that welcomes your customer and communicates your brand mission.

Section 9: Branded Packaging and Labels

Skin Care Packaging and Labels Section Overview
  • Choose product packaging that will speak to your customer avatar
  • Learn general label inclusions and rules about making therapeutic claims
  • Decide on your various labeling options: design, material, and printing

Section 10: A Memorable Unboxing Experience

Give your customers a memorable first impression and brag-worthy unboxing experience by considering:

  • Shipping Containers
  • Exterior and interior package ‘flair’
  • Everyday vs. gift presentation
Skin Care Unboxing Section Overview
Skin Care Unboxing Section Overview

Give your customers a memorable first impression and brag-worthy unboxing experience by considering:

  • Shipping Containers
  • Exterior and interior package ‘flair’
  • Everyday vs. gift presentation

Section 11: Clickable Product Photography

Product Photography Section Overview
  • Tips, tricks, and behind-the-scenes glimpses to make your photo sessions efficient and EFFECTIVE.
  • Experienced advice about backgrounds, props, camera position, and lighting.
  • List of recommended shots to include in every product listing.

Section 12: Must-Have Website Sections

Get tried-and-true pointers on the four website sections every ecommerce site MUST have:

  • Home page
  • About page
  • Sales pages (product listings & descriptions)
  • FAQs/Policies
Website Section Overview
Website Section Overview

Get tried-and-true pointers on the four website sections every ecommerce site MUST have:

  • Home page
  • About page
  • Sales pages (product listings & descriptions)
  • FAQs/Policies

Section 13: Professional Customer Service

Customer Service Section Overview
  • Real-life examples of top customer inquiries, requests, and reviews. 
  • Craft branded responses in advance so that you are always timely, professional, and consistent.
  • Insight on the importance of customer reviews.

Section 14: Choosing Your Ecommerce Platform

  • Learn the differences between the top two ecommerce platforms for handmade skin care makers.
  • Decide which platform is the best for your current situation and future possibilities.
Skin Care Ecommerce Platform Section Overview
Skin Care Ecommerce Platform Section Overview
  • Learn the differences between the top two ecommerce platforms for handmade skin care makers.
  • Decide which platform is the best for your current situation and future possibilities.

“Wow wow wow…absolute gold dust. This is the what I needed when I started my journey all those years ago!! You are totally underselling yourself here.

The entire ebook is a blueprint for launching a skincare business. This is a must for anyone who wants to run an artisan skin care line.”

Selina G. • Tropic Skin Care

ABOUT THE AUTHOR

My name is Christine Glaser, and I built my own DIY skin care business while working the typical 9-5, while growing my babies, and then while I unexpectedly became a stay-at-home-mom.

This is so doable, whether you want a side-hustle or full-time gig.

BUT. It doesn’t happen overnight. I had to sift through about a million recipes, ingredients, ecommerce platforms, business plans, and templates that did NOT work to find the ones that DID.

Had I found a mentor in the ACTUAL handmade skin care niche, I could have built my business in about 0.0187% of the time. I’m determined to fill that need for you. E.V.E.R.Y.T.H.I.N.G. is easier together.

Let’s do this!!!

Christine Glaser, owner of DIY Skin Care Business and DIY Skin Care Mompreneur

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