Tinted lip balm is a moisturizing, protecting salve (just like UNtinted lip balm) that leaves a sheer color on the lips when applied.
To be 100% clear before you dive into the tutorials below, lip tint is meant to be reapplied throughout the day and does not stick to lips like a lipstick or lip stain does. Because it is lip balm…with tint!
In this article, you’ll learn how to make 6 shades of mica tinted lip balm (with organic ingredients) that have sold incredibly well on my ecommerce site.
Why make naturally tinted lip balm?
Cosmetic formulators love to put flavors and scents into their lip products and they’re very popular, especially amongst a younger market (my olfactory glands still distinctly remember the ‘Strawberry Cheesecake’ lip balm from my youth) – NOT great for the health and wellness of their customers.
Adding flavors and artificial scents make the individual lick their lips more (which dries lips out) and also can cause allergies and sensitivities.
Making your own naturally tinted lip balm ensures that you are using organic ingredients, scenting only with essential oils, and keeping away from lip-drying additives that are completely unnecessary.
Natural Colorants for Lip Balm
Micas are naturally occuring minerals that have been purified and ground into a very fine powder. They are popular in cosmetics and other handmade products (such as soap and candles) since they add a natural shimmery finish.
Cosmetic micas that contain ONLY mica minerals and iron/titanium oxie are considered natural – there are some available on the market that are color with FD&C colorants, such as blue and green (which we do not promote on our site).
Ground Herbs and Roots
Ground herbs and roots can create a vast array of natural colors. While they can be added to handmade soap recipes directly, they are most effectively used in lip colors through infusion.
Both micas and ground plant materials must be labeled as ‘cosmetic grade’ to be safely used in skin care and cosmetic recipes.
Which Is Better?
Lip balms tinted with mica are shimmery, whereas an infused root lip tints have more of a berry-kissed look (without shimmer).
The choice depends on your target market – some customers do not consider mica to be natural, whereas others are comfortable using micas as long as they are not artificially colored with lakes and dyes.
This post focuses directly on creating lip tints made with naturally colored mica powders – another tutorial for creating alkanet-infused lip tint is currently in the making!
Can I make mica tinted lip balm to sell online?
Since the no-makeup-makeup look is trending big time, it is such an easy thing to advertise on social media to get some eyes on your natural skin care line.
There are exponential ways to combine lip colors into gift sets (either together or with other products that you make). Here are a few of my top-selling listings to get your ideas rolling:
Set of 3 Brown Tones
Set of 3 Pink Tones
Set of 7 Variety Pack
How much does it cost to make mica tinted lip balm?
Micas are what drive up the cost of this product, as each jar is about fifteen dollars (there are eleven colors used to make the six shades in this tutorial).
That being said, mica has an infinite shelf life and they have paid for themselves tenfold in my own shop; if you market yourself well there’s no reason to expect any different for your own line!
Without further ado, let’s get to it!!!
Keep scrolling, fellow maker!
- If short on funds, this particular double boiler isn’t entirely nessary. I used a simple stainless steel bowl for years while on a tight budget. That being said, the handle and pour spout on this version was VERY worth the money and I wish I would have purchased it sooner than I did.
- For your stainless steel measuring spoons, make sure that you’re using a set that has the measurements engraved in the handle. The carrier and essential oils will quickly remove any measurements that are printed or painted on the handle.
- The plastic pipettes are for adding essential oils to your tinted lip balm base. Do NOT use the plastic pipettes to transfer hot lip balm into containers. You’ll burn yourself and have a contaminated product.
- The glass droppers in these amber bottles are the size that I personally use and I can’t find the droppers sold individually anywhere. I use the amber bottles for other business purposes, so they’re not a waste for me. But you do you. If you are using a filling tray or pouring lip balm into tins, these droppers aren’t needed.
Tinted Lip Balm Recipe:
While the ingredients would melt faster at a high temperature, this compromises the benefits of the natural ingredients – as well as make plastic lip balm containers melt or leak.
Stir with a wooden skewer as it melts to speed up the process.
Give a final stir once all ingredients are melted and the base is completely transparent.
Continue stirring the liquid balm as you pour – the mica quickly settles to the bottom of the double boiler and you want it to stay evenly dispursed for consistent application.
How to Color Lip Balm with Mica Powder
You’ll want to stir pretty consistently as you are transferring the liquid balm into the containers, as the mica settles back to the bottom of the bowl quickly.
The six shades of mica tinted lip balm below are just suggestions – I look forward to seeing new combinations you create for your own line!
Light Pink Mica Tinted Lip Balm
Dark Pink Mica Tinted Lip Balm
Light Brown Mica Tinted Lip Balm
Medium Brown Mica Tinted Lip Balm
Dark Brown Mica Tinted Lip Balm
How to market your mica tinted lip balm to sell online
The biggest issue with marketing lip tint is their COLOR!
Firstly, they are very sheer and meant to provide a barely-there look. This is difficult to capture on camera.
Secondly, all cosmetics look different based on the skin color they are applied to.
However, this is a FANTASTIC opportunity to get your customers involved in your marketing! Ask willing volunteers to send in selfies while wearing the lip tint – user-generated content (UGC) is one of the best marketing strategies for cosmetics.
You could also send free product in exchange for pictures from your audience! Promote your giveaway on Instagram or other social channel:
“New lip color in the making! Needing all you beauties that are comfortable having your selfie used in my marketing to hit me up! Specifically needing light, fair, medium, mid brown, dark brown, and very dark brown skin tones! If you want to model my new pale pink lip shimmer, send me a DM!”
Tinted Lip Balm Containers
The containers that you decide to use for your organic tinted lip balm entirely depends on the niche you are trying to sell to. You are not going to successfully sell a $10 sustainably packaged lip tint to a college student, just like you wouldn’t successfully sell a plastic tube to the eco-conscious retiree.
Think about your specific target market and their lifestyle, beliefs, and financial situation fully before deciding on your lip color packaging.
Plastic Lip Balm Tubes
If you sell regular lip balm in your shop, you can easily save money by using the same exact packaging. And that means you can stick to the same size labels as well!
If your target market has a budget, these plastic tubes are a great choice. They come in a variety of colors, and you can even get oval-shaped containers, which are growing in popularity.
Thin Line Lip Balm Tubes
Another plastic tube option, yet in a more feminine, cosmetic-y form. Thin lip balm tubes only contain 0.07 ounces of product, about half the amount of a regular lip balm tube.
Having a different container can be helpful when quickly looking through an online shop, making the variety of products more easy to identify. Up to your branding!
Paperboard Lip Balm Tubes
Paperboard is a recycled material that sells well with an eco-conscious target market that has a larger budget.
It still has the functionality of a plastic tube, but with a push-up bottom rather than a turn dial.
Paperboard lip balm tubes are twice the size of standard lip balm, so your customers can expect to pay more for the extra product as well as the packaging.
Labeling your lip tint
Your tinted lip balm labels need to be as carefully considered as the actual container.
Younger audiences gravitate more towards casual, sans-serif fonts.
The mature audience tends to lean towards a more traditional serif font.
Make your lip color stand out from other sellers
But guess what? I have given this recipe away to MANY other sellers. And I’m still able to make a living selling the actual lip tint that customers buy from me.
How??? Because our customers aren’t just buying a lip balm…they’re buying an experience with US specifically. The absolute BEST thing that you can do to sell your tinted lip balm (or any other handmade skin care product in your line) is make sure your business branding is speaking directly to your chosen target market.
Speak the language of your audience. Write them genuine thank you notes. Connect with them in a way that only a small business can.
Need more recipes that are ready to sell online? Check out my natural skin care and wellness recipe book that includes ALL of the products I made to get my own business to a full-time status:
FREE NATURAL SKIN CARE RECIPE BOOK
SPREAD SOME LOVE BY PINNING THIS TO YOUR NATURAL LIVING, ECOMMERCE, AND DIY SKIN CARE PINTEREST BOARDS!
Author, Christine Glaser
DIY Skin Care Mompreneur, Treesnail Natural Essentials
Christine has spent the last decade making and selling natural skin care products on Etsy, Shopify, Woocommerce, Pattern, Squarespace, +++. She is passionate about teaching other makers in the handmade industry how to build and grow successful businesses from home.
Follow on Instagram: @diyskincaremompreneur