Making it is one thing. Figuring out how to sell your handmade lip balm is an entirely different ballgame. When you sign up for marketplaces such as Etsy or Wanelo, it’s not always apparent that you still have to drive your own traffic to get sales.
Creating the perfect balm and listing it online is just the tip of the iceberg.
It is possible to build an entire business on JUST lip balm with the help of the following seventeen strategies!
Sell Your Handmade Lip Balm via Ecommerce
One of the most convenient ways to sell your handmade lip balm (especially if you’re a stay-at-home mom like me!) is through ecommerce and marketplaces such as Etsy, Shopify, and Woocommerce. You can easily build a whole website just with lip balm alone – that’s how my own natural skin care shop on Etsy started!
By making different sizes of bundles and gift sets, you can quickly make multiple listings with just a few scents of lip balm. Below are six different ways you can market and sell with different price points.
Sell Lip Balms Individually
People LOVE lip balm, and once they find a favorite, they’re typically loyal customers for life. It’s amazing how many people purchase just one lip balm at a time, even when the shipping can be as much as the tube itself.
Individual lip balms are also are a great price point for add-ons to get to a free shipping purchase minimum.
These are very popular during winter holidays for stocking stuffers and Secret Santa gifts, so make sure you have gift packaging!
Sell Lip Balms in Bundled Sets
The possibilities for selling lip balms in gift sets are endless. In my shop, I carry sets of 2, 3, 6, and 10 where customers can mix and match the scents they would like.
Another SUPER giftable way is to package similar scents together for a theme, such as a holiday lip balm gift set or organic tea lip balm gift set.
Sell Lip Balms Ready to Gift in Bulk
Convenience sells. No doubt about it. Offering your handmade lip balms already packaged and ready to gift could be a game-changer for your shop.
At one point I sold boxed-up natural lip balms in sets of 10, and they were popular for teacher appreciation gifts, coworker gifts, wedding and baby shower favors, and stocking stuffers.
Offer Personalized Labels for Your Lip Balms
Businesses love adding their company name and contact information to custom promotional items like lip balm, brides love favors with their names and wedding date, and baby shower favors with the little one’s name is always a win.
Consider Lip Balm Subscription Boxes
If you have 12 scents of lip balm (or more), you could create a subscription box for one scent per month shipped to your customer…or two scents a month for six months…or three scents a month for a quarter…
Create Gift Sets with Your Lip Balm + Other Products
Adding products together to make gift sets is a very attractive way to sell your handmade lip balm, and it’s an easy way to add more listings to your website without having to recreate the wheel.
I have mix and match sets where the customer can choose the types of products they would like, and also pre-determined gift sets. Both are popular and affordable price-points for any budget.
Sell Your Handmade Lip Balm in Person
Sell Your Lip Balm at Craft Fairs
Be sure to pass out business cards with your website information on them so that your visitors can still purchase from you at a later date. This is also a great time to collect email addresses from interested patrons, so be sure to have a signup list available so that they can be contacted about future events or online sales.
Sell Your Lip Balm at Farmer’s Markets
If this idea is intriguing to you but can’t manage the time commitment, see if there is a complementary booth that would like to partner up and trade off every other week. Another option is to lease out a corner of someone else’s booth if they’re willing to let you sell your handmade lip balm on a mini display. Your products are there but you won’t have to be!
Sell Your Lip Balm in Local Boutiques
When you visit a boutique to pitch your line, make sure that you have a linesheet, samples of your products to leave with whoever makes stocking decisions, business cards, and inquire about the best way to follow up. You’re selling your brand to another business owner – be professional and memorable!
Sell Your Handmade Lip Balm on Social Media
Sell Your Lip Balm on Instagram (#taptoshop)
You are less likely to convert your reader into a customer if they have to click around. The ‘tap to shop’ feature allows you to link products in your Instagram post to your ecommerce site without redirecting your reader to your profile.
Work with Influencers to Sell Your Lip Balm
Social media influencers share your product on their feed in exchange for either free merchandise or actual $ compensation. Their requirements largely depend on their number of followers.
If the influencer’s terms are right for your budget, this is a fantastic way to sell your handmade lip balm to individuals you wouldn’t have otherwise gotten in front of.
(Psst…check their feed before committing to make sure they share recommendations and content in a way that you feel comfortable with.)
Market Your Lip Balm on Pinterest
I’ve been using Tailwind (a Pinterest scheduling tool) to promote my natural skin care line for years.
Pinterest is a long-term game (about 3 months before seeing growth), but the life of a pin can last up to 2 YEARS (compare that to a 5 hour life for a Facebook post!).
Other Ways to Sell Your Handmade Lip Balm Online
Apply to Sell Your Lip Balms on TheKnot.com
The Knot is a website for everything wedding, from venues to dresses to favors to food. The ‘local’ search is its greatest asset and where you can get some solid leads to sell your balms as favors.
Promote Your Lip Balm on a Blog
As a natural product maker, there are infinite things for you to blog about: tutorials for others to learn how to make thier own products, how to raise a natural family, best ingredients and supplies for a handmade shop, how to use natural products in your home, all things skin care, etc.
It actually took me three tries to start a blog the correct way because I tried to teach myself (I’m stubborn). I invested in the Blog by Number eCourse and was FINALLY able to start directing traffic back to my Etsy shop.
That being said, creating a blog is a well worth the effort. You’ll have to grow it slowly if you have other commitments and an ecommerce store to run. But empires are built brick by brick, and what you can create even in a year’s time will pay off in the long run as an avenue to direct traffic to your shop and also earn you some passive income.
Provide Your Handmade Lip Balm as Promotional Items
It’s a numbers game! Get your lip balm into the hands of all the people, and the business will follow.
Respond to Requests for Donations and Raffles
Especially if the event is local, do it! Shoppers love supporting local businesses, and this is a great way to get your products in front of people that have a voice that matters.
BUT. Give yourself some boundaries.
I set a monthly promotional budget for myself and am choosey with the events I participate in. Make sure the foundation or cause is something you are okay identifying your brand with.
Provide Smaller Versions of Your Lip Balm as Samples
If you can ignore the not-so-great quality of this example photo (yikes), you’ll see that I included a half-size balm, a tiny insert with the available scents at that time, and on the back of the insert is my ecommerce shop url.
If they’ve purchased other items that are unscented, I am sure to include an unscented balm. If it looks like an order for a fella, I include a more masculine balm scent. If it is an order for a mom-to-be, I include a soothing lavender balm.
Even your samples can be thoughtful and personal!
Give Your Lip Balm as a Free Gift
Offering free items during these times in lieu of a discount is still a wonderful incentive for your customers.
Lip balm is the perfect giveaway item due to its higher profit margin (especially if you are able to buy your ingredients and packaging in bulk).
LOOKING FOR HIGH-CONVERTING SKIN CARE RECIPES?
The marketing ideas above can work for a VARIETY of different handmade items (just make sure they have a healthy profit margin). Natural skin care in general is on FIRE right now – a great time to be in our industry!
Creating Natural Essentials, my Natural Skin Care and Wellness Recipes ebook, was written (by yours truly) specifically for handmade skin care entrepreneurs…or those that aspire to be!
I included every ingredient, every recipe, and every ecommerce listing that I used to take my handmade skin care shop from earning $30 a month to a full-time income.
This ebook provides you with:
- products (and their step-by-step recipes) that are popular for ONLINE sales
- business notes about what DOES and DOES NOT work for each product category
- listing ideas for gift sets and bundles
- hyperlinked ingredients and resources for quick & easy access
Click below to get this game-changing ebook sent straight to your inbox…on the house!
How else do you promote your handmade lip balm???
SPREAD SOME LOVE BY PINNING THIS TO YOUR skin care, ECOMMERCE, AND DIY PINTEREST BOARDS!
Author, Christine Glaser
DIY Skin Care Mompreneur, Treesnail Natural Essentials
Christine has spent the last decade making and selling natural skin care products on Etsy, Shopify, Woocommerce, Pattern, Squarespace, +++. She is passionate about teaching other makers in the handmade industry how to build and grow successful businesses to help spread the importance of chemical-free living.
Follow on Instagram: @diyskincaremompreneur